AI Business LensTHE BUSINESS OF AI, FOR PEOPLE WHO TEACH IT OR LEARN FROM IT
The Guardian — AI · September 15, 2026

No Big Deal review – is this how AI ends humanity … with a sitcom so bad it bores you to death?

ArtsMedia Studies
THE AI ANGLE
Generating digital characters, locations, and scenes to replace traditional actors and production crews

Writer Andrew Dickinson turned to AI to produce 'No Big Deal', a YouTube sitcom about angel investors, after bypassing the slow and expensive traditional television development pipeline. The resulting show suffers from severe aesthetic failures, including lifeless characters, broken shot-to-shot continuity, misaligned lip sync, and monotone satnav-like delivery. For Arts and Media Studies faculty, this illustrates the technical and creative perils of substituting automated generation for human performance and traditional artistic refinement.

THE TEACHING ANGLE
Students can examine whether AI tools truly democratize media production or simply bypass the critical collaborative development and human performance necessary for compelling storytelling.

Read the original at theguardian.com   Generate teaching or study materials

Instructors get discussion guides, assignments, and mini-cases. Students and readers get a plain summary, class prep, and an exercise. All built from the full article. Three are free with an account.

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