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NPR — Technology · September 16, 2026 · On the brief until September 30, 2026

As campaign season gears up, AI-generated ads are everywhere

Political ScienceCommunicationsMarketing
THE AI ANGLE
Generating political advertisements to shape candidate image

Political candidates are increasingly deploying AI-generated advertisements this campaign season to enhance their own images and depict opponents unfavorably. Despite this widespread adoption, data indicates that the actual effectiveness of these ads in driving voter turnout remains uncertain. This development highlights an important shift in campaign media strategies paired with an unproven behavioral impact on the electorate.

Summary written by AI Business Lens with an AI model from the article at npr.org. It is not the article, and the publisher has not reviewed it. For publishers.

THE TEACHING ANGLE
Instructors can explore the disconnect between candidates' eager adoption of AI to shape public perceptions and the uncertain efficacy of these ads in mobilizing voters.

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