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The Guardian — AI · October 9, 2026 · On the brief until October 23, 2026

Lost generation: the AI threat to Britain’s next great directors

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THE AI ANGLE
Replacing physical commercial shoots with automated studio generation

Advertising agencies are adopting artificial intelligence to replace on-location shoots and cut client costs. This shift reduces practical directing opportunities for emerging filmmakers who historically used commercials to learn their craft.

Summary written by AI Business Lens with an AI model from the article at theguardian.com. It is not the article, and the publisher has not reviewed it. For publishers.

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Teachers and students can debate whether automated studio production damages hands-on directing training or simply speeds up routine media delivery.

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