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TechCrunch · October 17, 2026 · On the brief until October 31, 2026

Mark Wahlberg on using AI in film ‘the right way’ and being open to an AI clone carrying on his legacy

ArtsMedia Studies
THE AI ANGLE
Enhancing visual backgrounds and creating digital actor replicas

Mark Wahlberg announced plans to use AI for visual effects in an upcoming film while keeping human actors and scripts central. He also stated he would allow an AI replica of his likeness for future projects managed by his family. His comments show media workers how established talent defines boundaries between digital enhancement and personal image rights.

Summary written by AI Business Lens with an AI model from the article at techcrunch.com. It is not the article, and the publisher has not reviewed it. For publishers.

THE TEACHING ANGLE
Discussions can examine whether actors should permit posthumous, family-managed AI replicas of their likeness in future productions.

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