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The Guardian — Technology · September 30, 2026 · On the brief until October 14, 2026

Reanimated AI Greta Garbo stars again … in a ball-bearing advert

ArtsIntellectual Property LawMarketing
THE AI ANGLE
Recreating a deceased actor's appearance and voice for commercial performance

An industrial company used AI and text prompts to reanimate actor Greta Garbo for an advertisement. The production team avoided feeding copyrighted images into the software, and Garbo's estate is open to future film roles for her likeness. This establishes new methods for commercial branding and casting through posthumous digital doubles.

Summary written by AI Business Lens with an AI model from the article at theguardian.com. It is not the article, and the publisher has not reviewed it. For publishers.

THE TEACHING ANGLE
Discuss whether generating a deceased actor's face through text prompts bypasses copyright protections while altering the commercial control of publicity rights.

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