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The Guardian — Technology · November 5, 2026 · On the brief until November 19, 2026

Scare campaigns: Victoria’s major parties trade blows over AI-generated videos of leaders in election ads

Political ScienceCommunicationsMedia Studies
THE AI ANGLE
Fabricating campaign videos and voices of rival politicians

Victorian political parties released AI-generated deepfake videos targeting rival leaders ahead of the 2026 election. The ads prompted calls from watchdogs and politicians for truth-in-advertising laws and mandatory labels. For campaign analysts, the race highlights how synthetic media shifts campaign ethics and regulatory enforcement.

Summary written by AI Business Lens with an AI model from the article at theguardian.com. It is not the article, and the publisher has not reviewed it. For publishers.

THE TEACHING ANGLE
Consider whether post-election fines and content labels can deter synthetic campaign attacks if voters do not punish the parties using them.

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