Why ‘We Only Use AI For Marketing’ Is Still A Bar Complaint Waiting To Happen

Lawyers sometimes treat marketing materials as a safe place to use artificial intelligence without checking the facts. ABA Model Rule 7.1 applies the same truthfulness standards to advertisements and firm websites that it applies to court filings. Using artificial intelligence to draft bios or practice area pages can lead to fabricated verdicts and credentials, which creates public disciplinary exposure.

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