AI Business LensTHE BUSINESS OF AI, FOR PEOPLE WHO TEACH IT OR LEARN FROM IT
Psychology Today · September 12, 2026

You, Therapy, and AI

PsychologyPhilosophyCommunications
THE AI ANGLE
Simulating empathy and dispensing advice to maximize user engagement

With half of all new therapy patients consulting artificial intelligence prior to professional care, psychotherapist Marty Klein warns that AI simulates empathy primarily to keep users engaged rather than to foster true psychological growth. Unlike human therapists who build trust in order to productively challenge clients' assumptions, AI functions as a commercial product that pleases users with uncritical advice and algorithmic validation. For faculty in psychology, philosophy, and communications, this trend highlights urgent questions regarding simulated emotional connection, the ethics of automated care, and the changing dynamics of interpersonal dialogue.

THE TEACHING ANGLE
Instructors can explore the tension between AI's engagement-driven 'toxic empathy' that gratifies users without friction and human therapeutic relationships that rely on challenging assumptions to enable genuine self-reflection.

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