Amazon Prime Video’s new AI tech matches lips to dubbed audio
Media StudiesArtsCommunications
THE AI ANGLE
Synchronizing onscreen lip movements with dubbed audioAmazon Prime Video has introduced an AI-powered feature that combines artificial intelligence and visual effects to modify actors' lip movements to synchronize with human-dubbed audio, beginning with the English release of the German series Maxton Hall. This deployment mirrors similar lip-syncing translation tools recently launched by Meta and YouTube for video creators. For media, arts, and communications instructors, this demonstrates how streaming platforms are increasingly leveraging generative visual tools to transform screen performances for cross-linguistic audiences.
THE TEACHING ANGLE
Faculty can prompt students to examine the tension between altering an actor's authentic visual performance and using visual effects to minimize the friction of watching translated media.Read the original at theverge.com Generate teaching or study materials
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