Can AI feel safer than human advice for consumers who face discrimination?
SociologyPsychologyMarketing
THE AI ANGLE
Acting as an assessor perceived to lack human prejudiceA study found that consumers who experience discrimination choose AI over human advisers to avoid embarrassment. This finding shows researchers and service providers that past social mistreatment drives automated tool adoption.
THE TEACHING ANGLE
Classes can examine the contradiction of people seeking shelter in AI systems that might hold hidden biases.Read the original at theconversation.com Generate teaching or study materials
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