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BBC — Technology · October 6, 2026 · On the brief until October 20, 2026

Italian PM files to trademark her voice against AI threats

Intellectual Property LawPolitical ScienceCommunications
THE AI ANGLE
Cloning voices and generating deepfakes

Italian Prime Minister Giorgia Meloni applied to trademark her voice with the European Union Intellectual Property Office to prevent unauthorized AI deepfakes ahead of elections. Her application follows similar trademark actions by celebrities like Matthew McConaughey and Taylor Swift. This tests how intellectual property filings can serve as personal shields against synthetic political media.

Summary written by AI Business Lens with an AI model from the article at bbc.co.uk. It is not the article, and the publisher has not reviewed it. For publishers.

THE TEACHING ANGLE
Consider whether trademark registrations are an effective tool for political defense or if broad legislation is needed to protect non-celebrities from voice cloning.

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